M E M O R A N D U M
To: Honorable Mayor and Town Council
From: Rafael G. Casals, Town Manager
Date: April 18, 2018
Re: Ratifying Town Manager's Decision to Enter into a Professional Services Agreement with Mad 4 Marketing for Marketing Services for the General Obligation Bond
REQUEST
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A RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF CUTLER BAY, FLORIDA, RATIFYING THE EXECUTION OF A PROFESSIONAL SERVICES AGREEMENT WITH MAD 4 MARKETING, INC. FOR PUBLIC OUTREACH SERVICES RELATED TO THE TOWN'S GENERAL OBLIGATION BOND; AND PROVIDING FOR AN EFFECTIVE DATE.
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BACKGROUND AND ANALYSIS
On March 21, 2018, the Town of Cutler Bay (the "Town") Council adopted Resolution No. 18-16 calling for a referendum regarding the issuance of General Obligation Bonds by the Town not to exceed $40,000,000 for the purpose of financing the costs of acquiring and improving property for parks, open space, public facilities, and economic development. Pursuant to the adoption of Resolution No. 18-16, the Town Council held a Workshop on March 29, 2018 and Special Town Council Meeting on April 2, 2018 to discuss the marketing strategy for the General Obligation Bond.
At the April 2, 2018 Special Town Council Meeting, the Town Council authorized the Town Manager to spend funds in an amount not to exceed $85,000 for marketing and advertising costs associated with the General Obligations Bond Referendum. Section 24-44 of the Town Code states, ". . . contracts for materials, supplies, equipment, improvements or services where the total amount expended is $25,000.00 or more shall be awarded by the town council after formal competitive bidding."
However, Section 24-66 of the Town Code establishes impracticability as an exemption from the formal competitive bidding requirements by the Town Manager. Section 24-66 of the Town Code defines impracticability as situations where time constraints do not permit the preparation of clearly drawn specifications [...].
A mail-in ballot will ...
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